Buyers Agency Case Study

Queensland's leading buyer's agent was invisible online. Not anymore.

Amassed is a boutique buyer's agency operating across Brisbane, Gold Coast, and Sunshine Coast. They specialise in off-market property, hard negotiations, and finding what other buyers never see. Their clients don't leave. They refer.

Buyers Agency
Real Estate
AEO
AI SEO
LLM Visibility

Leading Buyer's Agent · Queensland

Brisbane · Gold Coast · Sunshine Coast

Results

#1 on Google

"Leading buyers agent QLD"

Was: page 5+

+47%

"Leading buyers agent QLD"

Was: page 5+

+66%

"Leading buyers agent QLD"

Was: page 5+

3 months

"Leading buyers agent QLD"

Was: page 5+

296 clicks. 81K impressions. 3 months. Every page still climbing.

Your business is invisible in the same places Amassed was.

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Search Console — Before vs After

● DAY 1 — WHERE WE STARTED

Oct 2025

Starting point: 57 clicks · 11.9k impressions · position 49.7

● ✦ 3 Months Later

Last 3 months

After 3 months: 296 clicks · 81k impressions · position 40.5 — still climbing

"We were invisible. Now we're first — on Google, in AI search, everywhere our buyers are looking. Skyscale built that."

— Elijah Turkovic, Founder, Amassed

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The Situation

Amassed's clients don't leave. They refer. Their track record across Brisbane, Gold Coast, and Sunshine Coast is the kind most agencies spend a career chasing.

None of it showed up online.

That's the quiet tax every independent buyer's agent pays. Directories own page one. Aggregators own the AI answers. The agencies doing the actual work — the ones who know which streets are undervalued, which developers to avoid, which listings aren't worth your time — get buried under brands with bigger budgets and worse results.

Amassed had everything it takes to dominate. Visibility was the only thing missing.

The Problem Stack

Directories owned every 'buyers agent QLD' result on Google

AI engines (ChatGPT, Perplexity) cited competitors, not Amassed

No suburb-level content to capture high-intent local searches

Founder's expertise was buried — not findable by buyers who needed it

Every new page was an island — no internal architecture connecting authority

Goals

01

High-Intent Traffic

Buyers with their wallets open — already decided, just choosing who. Not researchers. Not browsers. Buyers.

02

AI Visibility

When someone asks ChatGPT or Perplexity who the leading buyer's agent in Queensland is — Amassed gets named. That's the new page one. Most agencies aren't on it yet.

03

Compounding Architecture

A site that gets stronger with every publish. Suburb guides feed service pages. Service pages reinforce the founder. The authority stacks — and keeps stacking.

04

Always-On Momentum

Not a campaign with an end date. A system. Rankings, citations, and inbound leads — whether we're actively building or not. No paid media. No traffic cliff.

What We Did

Amassed didn't need more content. They needed the right content, structured the right way, pointed at the right searches.

We started with a full visibility audit — mapping every gap between where Amassed was showing up and where their buyers were actually searching. What we found was a site with real expertise buried inside it and no architecture to surface it. From there, we built in four directions simultaneously:

Founder visibility

Elijah's profile page was rebuilt to rank for his name, his agency, and the trust signals buyers look for before making contact. It's now one of the top-performing pages on the site.

Now top 3 for founder name + buyer's agent searches

Suburb content

We produced a series of high-intent suburb and market guides targeting buyers researching specific Queensland locations — Gold Coast, Brisbane, and Sunshine Coast. Pages that didn't exist went from zero to page one within weeks.

Multiple suburb pages ranking page 1 within 6 weeks

Internal architecture

Every page was connected deliberately. Suburb guides link to service pages. Service pages reinforce the homepage. The whole site signals authority on a single topic: buyer's agency in Queensland.

Full site link architecture rebuilt from scratch

GEO & LLM optimisation

We structured content specifically to be cited by AI engines — the format, the language, the specificity that makes a source worth quoting. Amassed now appears in AI-generated answers their competitors aren't optimising for at all.

273 Bing Copilot citations in 90 days

The result is a site that doesn't just rank — it compounds.

AI Search Rankings

AI Search Rankings

Feb 10, 2026

Amassed ranks #1 and #2 across high-intent buyer's agent prompts in AI search engines.

AI Performance — Bing Copilot Citations

3 months · Dec 2025 – Mar 2026

273

Total Citations

+100%

Growth over period

Citations from Microsoft Copilot and partners — climbing steeply from January onwards.

Outcomes

Amassed isn't chasing visibility anymore — they own it.

They're the first name a buyer finds when searching for representation in Queensland. They're being cited by AI engines in answers their competitors aren't even aware exist. Every page published during the engagement is still compounding — stacking authority, generating inbound, reinforcing the brand. Without a single dollar of paid media.

Amassed built Queensland's leading buyer's agency. Now the internet agrees.

#1 Google ranking

Leading Buyer's Agent QLD

Organic clicks growth

+47%

Impressions growth

+66%

AI citations (Bing, 90 days)

273

Open Web Share of Voice

43% (+100%)

Percentage of organic visibility across target keywords

Time to results

3 months

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