Buyers Agency Case Study
Amassed is a boutique buyer's agency operating across Brisbane, Gold Coast, and Sunshine Coast. They specialise in off-market property, hard negotiations, and finding what other buyers never see. Their clients don't leave. They refer.
Leading Buyer's Agent · Queensland
Brisbane · Gold Coast · Sunshine Coast
#1 on Google
"Leading buyers agent QLD"
Still #1 in October 2026
+90%
Organic clicks
vs. previous 3 months
+195%
Search impressions
vs. previous 3 months
3 months
Time to results
No paid media
296 clicks. 81K impressions. 3 months.
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● DAY 1 — WHERE WE STARTED
Oct 2025
First month (Oct 2025): 57 clicks · 11.9k impressions · position 49.7
✦ 3 Months Later
Last 3 months
After 3 months: 296 clicks · 81k impressions · position 40.5
The engagement started in October 2025. A year later the growth hasn't levelled off: the last three months brought 1,018 clicks, up 144% on the three months before.
1,018
Clicks, last 3 months
More than 3× the Dec–Mar quarter
184K
Impressions, last 3 months
More than double the Dec–Mar quarter
4.1K
Copilot citations, last 3 months
Up from 273
#1
Still #1 on Google
"Leading buyers agent QLD", Oct 2026
Search Console · weekly clicks and impressions
Sep 2025 – Oct 2026
Under 25 clicks a week at the start → about 100 a week by October 2026
Bing Webmaster Tools · AI Performance
Jul – Oct 2026
4.1K Copilot citations, 9 pages cited on average — up from 273 and 1
Amassed's clients don't leave. They refer. Their track record across Brisbane, Gold Coast, and Sunshine Coast is the kind most agencies spend a career chasing.
None of it showed up online.
That's the quiet tax every independent buyer's agent pays. Directories own page one. Aggregators own the AI answers. The agencies doing the actual work — the ones who know which streets are undervalued, which developers to avoid, which listings aren't worth your time — get buried under brands with bigger budgets and worse results.
Amassed had everything it takes to dominate. Visibility was the only thing missing.
The Problem Stack
→
Directories owned every 'buyers agent QLD' result on Google
→
AI engines (ChatGPT, Perplexity) cited competitors, not Amassed
→
No suburb-level content to capture high-intent local searches
→
Founder's expertise was buried — not findable by buyers who needed it
→
Every new page was an island — no internal architecture connecting authority
01
High-Intent Traffic
Buyers with their wallets open — already decided, just choosing who. Not researchers. Not browsers. Buyers.
02
AI Visibility
When buyers ask AI who to trust, Amassed is in the answer. Microsoft Copilot cited the site more than 4,000 times in the last three months, and Google's AI answer names Amassed for "leading buyers agent QLD". That's the new page one.
03
Compounding Architecture
A site that gets stronger with every publish. Suburb guides feed service pages. Service pages reinforce the founder. The authority stacks — and keeps stacking.
04
Always-On Momentum
Not a campaign with an end date. A system. Rankings, citations, and inbound leads — whether we're actively building or not. No paid media. No traffic cliff.
Amassed didn't need more content. They needed the right content, structured the right way, pointed at the right searches.
We started with a full visibility audit — mapping every gap between where Amassed was showing up and where their buyers were actually searching. What we found was a site with real expertise buried inside it and no architecture to surface it. From there, we built in four directions simultaneously:
Founder visibility
Elijah's profile page was rebuilt to rank for his name, his agency, and the trust signals buyers look for before making contact. Over the last 16 months his name has been the site's most-clicked search.
Suburb content
We produced a series of high-intent suburb and market guides targeting buyers researching specific Queensland locations — Gold Coast, Brisbane, and Sunshine Coast. Pages that didn't exist now earn clicks from people searching those markets.
Internal architecture
Every page was connected deliberately. Suburb guides link to service pages. Service pages reinforce the homepage. The whole site signals authority on a single topic: buyer's agency in Queensland.
GEO & LLM optimisation
We structured content specifically to be cited by AI engines — the format, the language, the specificity that makes a source worth quoting. Amassed now appears in AI-generated answers about buying property in Queensland.
The result is a site that doesn't just rank — it compounds.
AI Search Rankings
Feb 10, 2026
Amassed ranks #1 or #2 for four of six tracked buyer's agent prompts in AI search.
AI Performance — Bing Copilot Citations
3 months · Dec 2025 – Mar 2026
273
Total Citations
Citations from Microsoft Copilot and partners — climbing steeply from January onwards.
They're the #1 Google result for "leading buyers agent QLD", and Microsoft Copilot cited them more than 4,000 times in the last three months. A year on they're still growing: 1,018 clicks in three months, up 144%. All without a single dollar of paid media.
#1 Google ranking
Leading Buyer's Agent QLD
Organic clicks growth
+90%
Impressions growth
+195%
AI citations (Bing, Dec 2025 – Mar 2026)
273
Open Web Share of Voice
43% (+100%)
Percentage of organic visibility across target keywords
Time to results
3 months
Free Audit · Manually Reviewed · No Obligation
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