Buyers Agency Case Study

Queensland's leading buyer's agent was invisible online. Not anymore.

Amassed is a boutique buyer's agency operating across Brisbane, Gold Coast, and Sunshine Coast. They specialise in off-market property, hard negotiations, and finding what other buyers never see. Their clients don't leave. They refer.

Buyers Agency
Real Estate
AEO
AI SEO
LLM Visibility

Leading Buyer's Agent · Queensland

Brisbane · Gold Coast · Sunshine Coast

Results

#1 on Google

"Leading buyers agent QLD"

Was: page 5+

+47%

"Leading buyers agent QLD"

Was: page 5+

+66%

"Leading buyers agent QLD"

Was: page 5+

3 months

"Leading buyers agent QLD"

Was: page 5+

296 clicks. 81K impressions. 3 months. Every page still climbing.

Your business is invisible in the same places Amassed was.

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Search Console — Before vs After

● DAY 1 — WHERE WE STARTED

Oct 2025

Starting point: 57 clicks · 11.9k impressions · position 49.7

● ✦ 3 Months Later

Last 3 months

After 3 months: 296 clicks · 81k impressions · position 40.5 — still climbing

"We were invisible. Now we're first — on Google, in AI search, everywhere our buyers are looking. Skyscale built that."

— Elijah Turkovic, Founder, Amassed

Your business is invisible in the same places Amassed was.

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The Situation

Amassed's clients don't leave. They refer. Their track record across Brisbane, Gold Coast, and Sunshine Coast is the kind most agencies spend a career chasing.

None of it showed up online.

That's the quiet tax every independent buyer's agent pays. Directories own page one. Aggregators own the AI answers. The agencies doing the actual work — the ones who know which streets are undervalued, which developers to avoid, which listings aren't worth your time — get buried under brands with bigger budgets and worse results.

Amassed had everything it takes to dominate. Visibility was the only thing missing.

The Problem Stack

Directories owned every 'buyers agent QLD' result on Google

AI engines (ChatGPT, Perplexity) cited competitors, not Amassed

No suburb-level content to capture high-intent local searches

Founder's expertise was buried — not findable by buyers who needed it

Every new page was an island — no internal architecture connecting authority

Goals

01

High-Intent Traffic

Buyers with their wallets open — already decided, just choosing who. Not researchers. Not browsers. Buyers.

02

AI Visibility

When someone asks ChatGPT or Perplexity who the leading buyer's agent in Queensland is — Amassed gets named. That's the new page one. Most agencies aren't on it yet.

03

Compounding Architecture

A site that gets stronger with every publish. Suburb guides feed service pages. Service pages reinforce the founder. The authority stacks — and keeps stacking.

04

Always-On Momentum

Not a campaign with an end date. A system. Rankings, citations, and inbound leads — whether we're actively building or not. No paid media. No traffic cliff.